As you begin from the planning stage, surround yourself with the help of consultants or key business people. You will need an accountant, a lawyer, a financial advisor, marketing and communication firm, a mentor, a list of suppliers etc. Recognize that you are a specialist in Kinesiology and that although you may be knowledgeable of other field i.e. you like doing graphic works but are you able to maximise the performance of the ad you will have produced by yourself. Recognise that others can help you.